Does anyone have any good ideas on how to target a particular segment on Product Hunt?

Question

Our team is figuring out how to reach a certain age demographic. Would love to hear from any Gen-Z folks out there (especially those looking to upskill!)

Alexandr Builov · Accepted Answer

Hey Jonathan! Gen-Z loves authenticity, creativity, and social impact. Let them feel seen and heard. Include them in your journey. Also, using a fresh, visual approach on platforms they use daily, like TikTok or Instagram, could work. Show them the value in upskilling and they'll be onboard! 💡😊👍

Jonathan Ho · Answer

@builov84 thanks for sharing! Would love your support when we launch this month and happy to support your work as well :)

Daniel Zaitzow · Answer

Much harder to do on here than through FB/IG/any paid ads.

Jonathan Ho · Answer

@dzaitzow thanks for sharing! Would love your support when we launch this month and happy to support your work as well :)

SB Group Nepal · Answer

The forum is amazing. Thank you for sharing.

Answer

Partner with Gen-Z influencers or brands
Use TikTok or other Gen-Z-popular platforms to promote your product
Highlight the upskilling aspects of your product in your marketing
Offer a special discount to Gen-Z users

Daniel Zaitzow · Answer

@jonathan_ho4 Likewise - I just shot over a connection on LinkedIn

Jonathan Ho · Answer

@bukhari817 thanks for sharing! Would love your support when we launch this month and happy to support your work as well :)

Does anyone have any good ideas on how to target a particular segment on Product Hunt?

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