Does a product's Unique Selling Proposition/Point (USP) really make a difference?

Of course, 100%. Just look at how many products are the EXACT same as others but they do well because they set themselves apart. For example, look at the Manscaped trimmer. Is it any different than any other trimmer? No. It's literally just like many others on the market, people have the same complaints, it works the same, etc. But, they positioned themselves differently. They said, "hey guys, this one is specifically made for grooming certain areas, it's better" That's it. Same product, different USP. I don't know how profitable they are but I can guarantee their revenue is HUGE. Which, that leads to a good business exercise... take any product and think how it could be marketed differently. Don't change anything about the product itself, just who and how you market it.

It definitely does! The USP allowed us to set our product apart from a crowded market where we could emphasize its key features and advantages. This way it helped us identify the ideal target audience and gain a competitive advantage. Additionally, a clear USP makes it easier for potential customers to understand what makes our product unique compared to others. As a result, they can make faster and more confident purchasing decisions.