Do you use real-time analytics to manage multichannel notification performance? Why or why not?

Absolutely, I would say real-time analytics is crucial for managing multichannel notification performance. By analyzing real-time data, product managers like me can gain valuable insights into how each channel is performing. This helps us identify which channels resonate best with our audience, allowing us to focus efforts where they matter most. For instance, if email is driving higher engagement while SMS lags, managers can allocate resources accordingly or tweak their strategy to optimize underperforming channels.