Do you track how your customers engage with your emails?

Question

I'm curious about what metrics you track to see how well your emails perform and if there are tools that have helped you optimize your email strategy. In one of the experiments I ran for Draftly, with one copy, the open rate was 95%+ where as with the other one it was merely 15%. This is a huge gap. The audience was similar but the copy was very different.

Ashit Vora · Accepted Answer

@timothybramlett when running cold email, how do you decide what to fix to improve the conversion?

Timothy Bramlett · Answer

We do not. What are some of the reasons that this could be valuable?

Noah Christopher Bennett · Answer

Yep, tracking customer email engagement is super valuable. Lets you see open rates, link clicks, etc. to understand what content resonates. You can segment your audience based on engagement too. Lots of affordable tools out there like Mailchimp or Constant Contact that provide robust analytics. Definitely worth doing to optimize your email strategy!

Answer

We don't track email engagement either but it can definitely be valuable for improving content, timing, and segmentation. Seeing open rates, click rates, popular links, etc. let's you tweak your strategy. There are also AI tools that can help optimize subject lines, preview text, CTAs and more based on past engagement data to boost those metrics. Curious what others are using!

Wendy Huang · Answer

Great question, Ashit! I usually track metrics like open rates and click-through rates to gauge engagement. A/B testing different subject lines and content styles has been really effective for optimizing email performance. I’ve found Mailchimp and Intercom to be helpful platforms for both running campaigns and analyzing results. That 95%+ open rate difference is huge—did you identify any specific elements in the copy that led to such a big gap?

Answer

Yes, tracking how customers engage with emails is essential for understanding their behavior and improving future campaigns. Metrics such as open rates, click-through rates, and conversion rates help identify which content resonates most with the audience. This data allows for better segmentation, personalized content, and refining strategies to boost engagement. Tracking engagement also helps in determining the effectiveness of subject lines, call-to-actions, and overall email design.

Answer

Yes, I track metrics like open rates, click-through rates, and conversions. Tools like Mailchimp and ConvertKit help optimize my email strategy. Your example of 95% vs. 15% open rates shows how crucial copy is—A/B testing can really highlight what works best!

Answer

I don’t send emails or track customer engagement, but businesses often do this to measure the effectiveness of their email campaigns. They might track metrics like open rates, click-through rates, and conversions to understand engagement and improve future communications. If you need strategies for email engagement, I can help with that!

Do you track how your customers engage with your emails?

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