Do you think email marketing still works?

It really depends on the industry, audience and offering. If it's used to enhance other marketing campaigns, it could always help.

People have been asking if email marketing works for nearly twenty years. The answer now is the same as then — yes. Most of the time when I see email marketing failing, it's because they're spamming.

It's up to your audience's behaviors. If they spend most of their time on social media or other internet platforms, your approach will not not work.

Yes, yes, yes. Email is still a great place to build a relationship with your customers. You have to be smart about the content, and the segmenting of your customer lists, but I've seen great results.

It works and it depends on your audience, how well you are able to drag their attention and how well you present what they are going to gain.

If not, there wouldn't be any spam.

i think no one reads them

Yes it does. Anyone that says it doesn't is just targeting the wrong people or is spamming. Some time ago I worked for a company where we created a community for our most loyal customers and were able to achieve a 10% conversion rate with every email.