Do you recommend separate analytics accounts for the landing page and the app?

Separate analytics accounts for your landing page and app can offer distinct advantages. For the landing page, it provides focused insights into user behavior, conversion rates, and marketing effectiveness. On the other hand, an app analytics account helps track in-app interactions, user engagement, and feature performance. However, consolidating data in a unified analytics platform can offer a holistic view of your user journey. Tools like Google Analytics 4 allow you to track both web and app data in a single account, facilitating a comprehensive understanding. Ultimately, the decision depends on your specific needs and preferences. If the nature of your business warrants separate insights, go for it. If a unified view aligns better with your analysis goals, consider a consolidated approach.