Do you like short or long-style newsletters?
Cameron Scully
22 replies
Replies
Benjamin Sloutsky@benjamin_sloutsky
ClothingAI
Shorter are better
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@benjamin_sloutsky nice, what sort of content do you follow?
short ones!!
@felicitias Any good ones that you follow?
Robomotion RPA
Short ones!
@h_anil_yarimca any reason why?
AI HomeDesign
Definitely short ones. I can't spend more than five mins reading a Newsletter.
Short-style newsletter
While some mailings are brief and sweet, some are lengthier and contain more information. Which look is your favourite
Llanai
Short ones!
There is also a trend in Tiktok, Instagram and Youtube including "Shorts". This is because there are so many platforms and information online that it's easier to get your attention quickly than making you read a long story!
@marianna_nk Yes definetely depends on the type of content, mines also educational marketing case study style content. I should of been more clear in my post.
@marianna_nk True. How many words would you say? mines usually at 600-800. I am trying to reduce it, long-form is more natural for me
Llanai
@cameronscully_ Since my content is educational and informative, focusing on project management and wellness, usually my articles as well are around 550-750 words.
I believe it depends on if its educational and will be longer or if its an announcement - presentation of a product - service where it would be shorter.
Overall, 600-800 is not bad in my view.
@dan_o_malley What sort of content do you like to follow?
@dan_o_malley You've probably heard of https://growth.design/ then? Really great visual case studies
@cameronscully_ I like content on UX design and the formation and growth of startups.
@cameronscully_ I haven't. Looks super rad. Thanks!
CopyFrog.AI
short for 100%
Seems like so many people prefer short ones, haha, but personally think long ones can be just as important. A quality short newsletter can actually be hard to craft if it is more than an aggregation of news headlines. The longer style gives room for personal credibility and brand building and allows for a deeper connection with readers. Set a cadence and would recommend a blended approach, a mix of short form and long form (less frequent)
@nolan_wang Haha yeah suprised, i usually find the most value through long-form content in my niche.
I agree with mixing it up.
i have marketing examples which are short-form and then case studies where its more in-depth, so i am sort of catering both sides at the moment.