Do you like lead magnets or Not? 🧐
Felya Bilgen
11 replies
Replies
Massimo Chieruzzi@massimocw
Breadcrumbs
Lead magnet were extremely effective a few years ago.
Now there are way too many and they've lost effectiveness especially if your promotion plan is a pop up on your website.
I'm a strong advocate of code as a lead magnet. Building a simple free product that is adjacent to your business can drive a huge amount of leads, has a very high perceived value and it's easier to promote!
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Ringly.io
@massimocw Agree! Lead magnets nowadays need to be incredibly good for it to work, and people must not think that it sells itself. Sometimes it does, but most of the time you need to market even your free stuff.
Yes, I like
sometimes they are great - when they actually have value and are a useful tool or asset - love em
A lot of times though, they end up just being some junk, unfortunately
Lead magnets can be a powerful tool in growing your business by attracting potential customers. Whether you love them or not, they can definitely make a magnetic impact on your marketing strategy! 💡 #LeadGeneration #DigitalMarketing
just created one, will see what will happen.
Ringly.io
I do like them, but they need to be extremely good for them to be effective.
They absolutely must provide value, or else you're just going to disappoint your leads.
Yes Like It
The answer definitely depends on the type of lead magnet and on your target.
In France, for marketing persons, fun and short lead magnets work wonders.