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    2. Do you have tips for better understanding your...

    Do you have tips for better understanding your community's needs and wants?

    Zekiye Nur Kesici
    6 replies
    I'm the community manager of Productivity Geeks Slack Community and I'm wondering your thoughts about getting to know your community better.

    Replies

    Sven Radavics
    Ask them. Ask them in lots of different ways.
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    Anastasiia K
    @sven_radavics yes, ask and listen to the replies. Gather data, analyze trends and don't forget to moderate the community I'd say. When you are an active participant of own community to manage, it also helps to get useful insights from inside out.
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    Darwin Binesh
    I would look at people in the same industry who were #1, 2, or 3. They typically had interviews or content of their own. I'd scan this material to learn more about their journey and the roadblocks they faced. Then I'd structure the content for our community around that journey. First, they did this, so here's the thing our community might also need. Works. Then, they had xyz problem, so here's something our community can use to solve it or get ahead of it when they have the same. Works. I'd repeat this process repeatedly by working backwards from leaders in the space. Over time, it would really improve things. Also: - ask the community members. - look at growing products/services in that industry and apply what's working for them to help your members get ahead. - hop on trends from the wider industry. If people are talking a lot about whatever trend - i'd make sure to create content around that for our members - however it may apply to them. Hope that helps!! Good luck!!
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    Zekiye Nur Kesici
    Launching soon!
    @darwin_binesh You're amazing, that is indeed excellent guidance. I appreciate your feedback.
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    Darwin Binesh
    @zekiye_nur_kesici Glad to hear it! Good luck! My newsletter often features new companies btw so if you ever have any questions about newsletters/distribution let me know anytime! Good luck!
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    Parker Molley
    Our clients want to better understand their customers. They want to know what they want, what they like and what they need. That's why we work in two different ways:  We work with our clients to help speak to their customer base and find insights on what they are thinking. We also work with our clients to create an understanding of the whole customer lifecycle. We start with the first contact point and move through the customers buying journey. We work with marketing and sales to really understand that they are thinking and how they are behaving to make sure your offering is the best that it can be.
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