Do you have any tips for Instagram ads?

Depends on what your campaign objective is and what you are looking at getting out of the campaign. These are some very generic learnings : * In my experience keeping the targeting broad really helps. As opposed to earlier when the targeting needed to be tight for the campaigns to perform * As counter intuitive as it may sound, Open Targeting (not selecting any specific beahviour / interest etc.) actually works really well once the algorithm has sufficient learning data on conversions. We've seen some really great CPAs through this * Carousel ads work really well. But this again depends on your product, the nature and objective of your campaign * The most imp: Constantly keep A/B testing and experimenting The subject is so vast that this barely covers it. But would be happy to answer any specific questions you may have around this or digital marketing in general :)

For it to be the most random thing that so eye-catching, and is likely to draw them in 😂

Try using something like cohesive was launched last week definitely helped me🫶🏻

Keep it concise and relevant to the marketing purpose

Here are some tips to consider when running Instagram ads: Define Your Objectives: Clearly define your advertising goals and objectives. Do you want to increase brand awareness, drive website traffic, generate leads, or promote specific products/services? Knowing your objectives will help you create more targeted and effective ad campaigns. Know Your Audience: Understand your target audience on Instagram. Analyze demographics, interests, and behaviors of your ideal customers. This information will help you tailor your ads and messaging to resonate with your audience. Compelling Visuals: Instagram is a visually-oriented platform, so invest in high-quality and eye-catching visuals for your ads. Use captivating images or videos that align with your brand and grab attention as users scroll through their feed. Clear and Concise Messaging: Keep your ad copy concise and compelling. Craft a clear message that communicates the value proposition of your product or service in a concise and engaging manner. Use a strong call-to-action to encourage users to take the desired action. Leverage Influencers: Consider partnering with relevant influencers in your industry to promote your products or services. Influencer marketing can help you reach a wider audience and build credibility through trusted voices. A/B Testing: Test different variations of your ads to identify what resonates best with your audience. Experiment with different visuals, ad formats, messaging, and calls-to-action. Continuously optimize your campaigns based on the performance data to improve results. Targeting Options: Instagram provides various targeting options to reach your desired audience. Utilize targeting parameters such as demographics, interests, behaviors, and lookalike audiences to refine your ad targeting and maximize relevance. Utilize Instagram Stories: Instagram Stories offer a highly engaging ad format. Consider creating vertical, immersive ads specifically for Instagram Stories to capture attention and drive engagement. Monitor and Optimize: Regularly monitor the performance of your Instagram ads and make data-driven optimizations. Identify what's working well and what needs improvement. Adjust your targeting, visuals, messaging, and budget allocation based on the performance metrics to maximize ROI. Test Different Ad Formats: Instagram offers various ad formats, including photo ads, video ads, carousel ads, and collection ads. Experiment with different formats to see which ones perform best for your specific objectives and target audience. Remember to comply with Instagram's advertising guidelines, be transparent about sponsored content if applicable, and prioritize creating ads that provide value and resonate with your target audience.