Do you find it harder to obtain or retain customers?

In contemplating plans for 2024, I wanted to reach out to the community here to ask whether gaining new customers or keeping existing customers is easier or harder, and why you find that is for you/your product! For me, retention is definitely the bigger issue - ensuring that customers understand how best to use my product is the main thing I want to work on related to this in 2024. What do you think? Thanks, PH Community! ✨