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  2. Do you build free tools for acquisition & activation?

Do you build free tools for acquisition & activation?

Stefan Wirth
4 replies
Hey PH 👋, we just shipped a new free keyword clustering tool for SEO. We use these free tools as a way to drive organic traffic and let people test out parts of the functionality of the product without having to sign up. Those free tools help both acquire and activate new users and use a lot of shared code from the app under the hood which makes them easy and fast to build ✌️ Do you use a similar strategy? What have been your experiences building free tools? Check out ours here 👇 https://www.swiftbrief.com/tools...

Replies

Eddie Gear
Great job on shipping the new free keyword clustering tool for SEO! It's wonderful to see how you leverage these tools to drive organic traffic and provide users with a taste of your product's functionality before committing to sign up. Offering free tools not only helps acquire and activate new users but also allows for efficient development by leveraging shared code from the main app. Implementing a similar strategy can be a powerful way to attract and engage a wider audience. As for our experiences with building free tools, we've found that they not only boost visibility and user engagement but also create opportunities for building trust and establishing expertise within the industry. Keep up the great work, and I'll definitely check out your free tool! 👍🔥
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Vlad Zivkovic
Yeah they are good lead magnets, no charges but ask for email.
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Tej Garikapati
Absolutely. I help run free day 5 email courses, that help capture emails and almost have 100% more conversion rate. Email courses are persoally the best freebie to give for conversions in my opinion.
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Iuliia Shnai
I also a big believer in micro tools. Before to the company we build a micro tool and it broght a huge amount of traffic. Now building couple of micro tools and i think they can be a good addition to the main software. This one have decent traffic - https://www.postgenerator.app But not led or convert to anything yet. This lead to other products but still figuring it out https://www.startupfunding.to
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