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  • Do you add subtitles to your product demo / marketing videos?

    Carol Moh
    16 replies
    I was shocked when I learned that over 80% of people watch a video till the end if it has subtitles, and it can increase views by 40%?! Have you tried with and without, and did you notice a difference? We are launching our auto subtitle generator soon so I'm really interested to hear your thoughts about subtitles!

    Replies

    Nihey Takizawa
    Subtitles are great! I believe a lot of people usually watch content with their audio turned off, having subtitles in the video usually helps a lot.
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    Lisa Steingold
    Ufff guilty as charged.
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    Simona O'Neill
    Subtitles are super important! That's because some people watch videos without sound. On public transport , in a noisy place, waiting in a queue or when ever they're trying to be quiet or don't have headphones. Subtitles are also useful when the content is not in your native language. For many people it's easier to read than to understand people talking. So, subtitles are a must for most videos. Unless of course the video is not narrated. :-)
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    Loane
    @simona_o_neill3 oh I havent thought about this before but its so interesting ! thank so much for the info !
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    Carol Moh
    @simona_o_neill3 100% and also the added layer of making your video optimized for SEO which is so underutilized!
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    George Aleesu
    Lancepilot
    Lancepilot
    Launching soon!
    Interesting stats! Here to support Carol :)
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    Carol Moh
    @rhexai thank so much for the support! There are some really interesting stats around subtitles - including that it increases the likelihood of viewers sharing the video with others!
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    George Aleesu
    Lancepilot
    Lancepilot
    Launching soon!
    @carolmoh great idea.. It would really change a lot. Situations where you can access and comprehend contents created in different languages with the help of subtitles is very amazing. If you can implement that perfectly, I think it's something potentially big
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    Bearsthy
    That's one tactic that I've told my clients about and it's helped them get more views and sales. Subtitles help people follow along and they increase concentration capacity!
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    Loane
    thanks for the info ! I will support ur launch also ! wish u the best
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    Carol Moh
    @ipaparazzo_app thank you so much! Please do let me know when it is your turn to launch and I’ll support too!