Do small brands really need social media accounts?
Frida
34 replies
Social media is necessary to reach potential customers and communicate with them, but we don't have enough resources to manage them.
Are there other ways to reach your audience, or is there an easier way to manage your social media accounts?
Replies
Krishnan Sethuraman@krish_ubuntu
Social media is important for small businesses. But as a small business we need to identify which platforms to focus. For example if our audience is on Twitter then we focus on Twitter, or if our audience is on LinkedIn then we focus on LinkedIn. The idea here is to focus on one or two platforms to generate maximum leads.
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@krish_ubuntu Then, I need to first identify where our customers are primarily active. Thanks for the helpful advice! 🔥
@jerryton_surya1 That's right. Social media has an anonymous group of people, which seems to make it easier to reach a larger customer base.
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For sure - thought it can feel like screaming into the void for a while when your audience is still small!
Over time, you'll notice some content types get more engagement than others. Build a formula for your posts based on this to help you break through to a wider audience, and then repeat.
There are many tools to help you schedule posts in advance. This way, you can plan out your week on social media in a couple hours vs. thinking of new posts every day.
@daniel_dixon4 That was exactly the point I was struggling with.😂 Even when I post, I don't get much engagement yet. But now, I think trying out different types of content and measuring the results should be my top priority. Thank you!!
Yes. To increase brand awareness and to communicate with your customers.
it is crucial to acknowledge that social media has become a vital tool for marketing and promoting businesses of all sizes. It provides a platform for brands to engage with their target audience, build brand awareness, and ultimately drive sales. With that said, whether small brands need social media accounts depends on various factors.
@a_hussein Sure. If it's a large-scale brand, it may have more flexibility in distributing resources such as personnel, time, and budget, but it may not be the case for smaller brands. Thanks for your input! 👍
@frida_lee indeed smaller brands may need to be more strategic and judicious in their resource allocation.
Yes, social media can be a powerful tool to reach potential customers and communicate with them, but it's not the only way. You can still reach your audience through email marketing, content marketing, search engine optimization, events, and networking. It's important to determine which channels are most effective for your business and focus your efforts on those.
As for managing social media accounts, there are several tools available that can help streamline the process. Social media management platforms like Hootsuite, Buffer, and Sprout Social allow you to manage multiple accounts, schedule posts, and track analytics all in one place. You can also outsource social media management to a freelancer or agency if you don't have the resources to do it in-house.
It's important to prioritize your efforts and allocate resources accordingly to ensure that your marketing strategy is effective and efficient. Remember, social media is just one piece of the puzzle, and there are other ways to reach and engage with your audience.
@katrinavivianne Thank you so much for your detailed advice! I agree that I need to prioritize and allocate resources accordingly. While I've been focusing on email marketing, I'm also considering social media as a way to reach more people, not just for one-to-one communication. I'll definitely think about how to allocate our resources properly. I'll also check out the platforms you recommended!
By the way, would it be okay for me to screenshot this comment and share it on my Twitter? I think this is really helpful for small brand managers like me to think about social media from a different perspective. I'd love to share it with others who are in similar positions. Let me know if it's okay, and if you have a Twitter account, I'll make sure to mention you.
Hi @frida_lee ! You're welcome, and feel free to share my advice on Twitter! I don't use Twitter very often, but my handle is @katrinavivianne. I'm glad my advice was helpful and that you think it could benefit others. Best of luck with your social media endeavors! 💜
if your goal is to reach an audience that is in social media then it is necessary, who is your ideal audience?
@carmela_padasas We're making a new service that allows users to create and share multi-page documents. And we are targeting people who prefer no-code tools or are familiar with IT services. Could you recommend a community that would be suitable for us to reach out to?
@frida_lee then you only want to market to tech people? Search #webdev on diff social media platforms but how will you know if they prefer no-code tools?
Also what documents can be shared? so can identify and present to them
Social media is more accessible and affordable than other marketing channels. It's perfect for small brands, really!
@thomas_boulesteix That's right, one of the biggest advantages is that I can market without spending any money! Although it may be difficult to operate various social media platforms, I think I should try to have at least one.
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Social media can be the difference for some small brands in staying a small brand or reaching everyone. Think of Gymshark!
@carter_barnett Now that I've heard your explanation, the need for it resonates even more with me! Thank you for the great example.
Social media is crucial for small companies.
I give 2 examples:
When I was working as a marketing consultant I helped a pharmacy use Instagram effectively, they started making reels, videos and putting themselves out there. The result was astounding. In 3 months they created a loyal community of people. I'm not talking about thousands of followers, I'm talking about a few good ones. The direct consequence was an increase in sales.
For a furniture shop, we activated Facebook and Linkedin campaigns to promote the kitchens on offer within a 30km radius of his shop. With 1000€ of ADV in one month, we generated 30k€ in sales.
We could have done more, but there was a lot of work to be done on the in-store sales part. In any case, the customer was delighted (and you can imagine how much).
@neder_ghadhab I love your excellent examples and tips. Seeing the actual results makes me even more convinced that I need to operate on social media. Thank you for the thoughtful advice!
By the way, can I capture this comment and post it on my Twitter? It's a real-life example that's not easily found, and I want to share it with others who are having own small brands! Please let me know if it's okay.
@frida_lee Unfortunately I don't use twitter, but don't worry for me it is still a pleasure to share my experiences
I would say any brand needs a social media presence (unless you can pull of what lush did) - smaller brands can also benefit from being on social media if they position themselves well and create a captivating story around their product or service
@mirena_vasileva I need to keep finding ways to appeal to our audience on social media! I'll try various approaches. Do you have any brands in mind that have created compelling stories on social media that I can learn from?
Edworking
Ofcourse! Small brands will become big if they use social media. And doesn't matter what business is it, I think it should definitely be promoted in all channels.
In today's time, you have multiple free tools to manage everything for you.
@edworking I agree with you! Do you happen to have any recommendations for a tool that can help manage everything?
HyperTest
Yes!!! Unless you always want to remain the "small brand"!? In today's digital age, social media has become an essential part of many business marketing strategies, including those of small brands. Even though it might not be required for a small brand to be on social media, it can be a great way to build an online presence and connect with potential customers.
I believe that social networks are the main engine for small businesses to generate brand awareness, since it is a more objective audience and where the investment required is much less than that of traditional media.
@benjamin_schcolnik1 I've been thinking about social media management for the same reason. Thank you for the good advice!