Distribution tips?
Jennifer Chou
7 replies
I know distribution is so important, and I'm kind of lost as to how to best distribute my content. Any tips or examples?
Replies
Sven Radavics
intribe | Tinder for Brand Partnerships
It depends on your audience.
You're obviously across the standard channels, like all your socials and your own newsletter.
If your audience is in FaceBook groups, or on Reddit you can find ways to insert it there.
For Reddit, in particular, I wouldn't just go dropping a link - I'd repurpose it as a Reddit post in an appropriate group and then provide a link to the full blog post for people who want to go deeper.
Find other communities and then ways of sharing it there.
Finally, partnerships are a great multiplier for your reach. If you build some great partners they can amplify your posts.
Cheers,
Sven
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NEWOLDSTAMP
How about distributing your content in your email signature? For example, you can add a banner or a link to your signature that leads to the newly published piece of content. In this way, you can get potential traffic with every email sent.
And what's more, it's possible to add signatures to all the team members and as the result, the distribution amplifies significantly.
@oksana_ch omg i wish there was a product for this that automatically updated everyone's email signatures with the content (but maybe at that point i'd just link to website or blog)
NEWOLDSTAMP
@jenniferentrylevel there is such product - Newoldstamp:)
Substor
For quite a while I'm too trying to find channels for this. @jenniferentrylevel Have you found any yet?
Substor
@jenniferentrylevel connection request on linkedin sent
@gaurav_verma10 so far my distribution is really complicated haha. feel free to DM/connect on LinkedIn and I can share what I've been doing so far + what I'm envisioning (marketing automation): https://www.linkedin.com/in/chou...