Discovering Micro-Influencers for Effective UGC Campaigns on TikTok?

Rene Bystron
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🚀 Hey PH community! Diving into influencer marketing on TikTok, we've seen some fantastic results with UGC campaigns, especially when driven by micro-influencers. Not only have they been cost-effective, but their authentic content also resonates well with our audience. However, we're facing a bit of a snag in scaling this approach. Finding new, reliable micro-influencers is turning out to be quite a challenge. We often encounter non-responses to our outreach or encounter influencers with pricing that doesn't align with our budget. I'm curious to know if any of you have navigated these waters successfully. Are there any platforms or networks you recommend for connecting with micro-influencers efficiently? Any tools or strategies to streamline this process would be hugely appreciated. Eager to hear your insights and experiences! 🌟
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