Direct approach or Recommendation?
Shalin Doshi
16 replies
Hey guys, I wanted to understand from you'll what would you prefer?
Directly approaching the client or going via recommendations/referrals.
Because in a recent conversation with a sales team, I found out the biggest hassle was cold calling and approaching customers, if there was a referral system, things would have become easier!
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Ezzat Suhaime@ezzat
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I’d say it depends on who your main users are (businesses or consumers) and what stage your product is in.
If you’re tailoring towards businesses, then approaching the client is probably the more effective method. This is also the case if you’re consumer-facing but also are very early stage.
But if you’re product is decently well known and developed, then you can take a more passive referral-based system.
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@shalin_doshi Choosing your approach should be based on data. Reaching out to customers is not and shouldn’t be a one size fits all process. Hey, an approach might be time consuming but that’s part of the hustle :]
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The referral system is the go-to to bring users/customers! Reaching out straight to a possible user might seem to desperate and probably would just make them never try your product.
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@kmelaika hey, nice concept. We have created a group on slack which allows you to find the contact details of any person in a particular company by just asking in the group. Also, this is the product we are working on currently https://www.producthunt.com/post...
in my experience, referrals work far more effectively for literally everything (from sales, to hiring, to investor relations, and much more)
@szaciu Do join our slack group for better reach https://join.slack.com/t/dashlyn...
@shalin_doshi as I said depends person to person, I prefer recommendations, sounds genuine and more trustable
@shruti_s Do join our slack group for better reach https://join.slack.com/t/dashlyn...