Did the founder replace the brand?

Question

I feel like I remember the founder's name but not the company... more and more often. Am I alone?

Paul VanZandt · Accepted Answer

I can't say I fully relate to this, but I haven't been in the game very long so that would make sense. Are there any stark examples of this in your life?

Answer

I mean it would make sense to remember a person more than the name of a company especially if you meet them. Have you felt a change in how often this happens with time?

Qudsia Ali · Answer

Sometimes the founder becomes a bigger brand than the brand itself, and when it does happen, people usually tend to trust and remember the name of the founder rather than the name of the brand.

Mounir Nejjai · Answer

@paul_vanzandt like I said to @pablo_fatas lemlist and meetedgar... but think of someone like Nathan Latka per example.

Mounir Nejjai · Answer

@pablo_fatas well actually, I see more and more brands impersonated by the founder like Lemlist or Meetedgar (the founder sold a few months ago)... it seems now mandatory to work on the founder's personal brand.

Did the founder replace the brand?

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