Day 7 of the 99 MOST essential tips for a SUCCESSFUL product launch - Worth a look?!
Marcel Sim
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Get the people the: Behind-the-Scenes Look
WHY?
1. Builds Trust: Showing the human side of your product and team helps build trust with your audience, as people feel more connected to brands they know more about.
2. Increases Engagement: Content like BTS content is often seen as more relatable and interesting. It's HUMAN.
3. Enhances Transparency: Sharing your challenges and successes creates a narrative of transparency.
4. Encourages Loyalty: By involving your audience in your journey, you create a sense of belonging and loyalty among your users or customers.
HOW TO EXECUTE?
1. Identify Key Stories
Choose compelling aspects of your product's journey and team dynamics to share, focusing on milestones, challenges, and individual contributions.
2. Produce Authentic Content
Emphasize authenticity in your storytelling, using persona and unique insights, images, and videos to showcase your team and product development.
3. That's it - Think of why people love influencers and why they are successful. This is part of it.
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Marcel Sim@marcel_sim
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Find the whole collection here: https://medium.com/@marcel.sim/9...
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