Customer reviews: Unpopular opinion! 🧐

What do you think that's the purpose of reviews? Gaining more trust and persuading potential customers? Maybe! Or, do you leverage reviews and get more organic traffic? 👇🏻 Yotpo's research reveals that customer reviews actually help website with organic traffic. How? Why? Reviews help you naturally develop long-tail keywords—specific search terms with little to no direct competition but significant search intent. ❗️A little hack would be to: Analyze your current customer reviews, and when requesting new ones you can write the review yourself and send it to the customers. This will take away the ''aah no time for this'' objection too. What do you think?