Create a killer content strategy in 5 steps 👇

Having a well-crafted content strategy is essential to creating quality content. Effective content will help you achieve your goals. Describe your business ✅ Who are you? ✅ Your business sector ✅ Your products / services ✅ Your market positioning Define your objectives ✅ Why? ✅ What you want in concrete terms ✅ Example: + awareness, + leads, + traffic to your site, + conversions Bonus: use the SMART method Find your audience ✅ Who are you talking to? ✅ Those who interact with your content ✅ Information about your audience: identity, roles, motivations, behaviors... Bonus: create personas Choosing your content types ✅ What do you want to talk about? ✅ Relevant to your objectives and audience Have your own style ✅ What will your content look like? ✅ With or without emoji ✅ In line with the editorial/graphic charter If you want to create your content strategy in just a few clicks, try Alara. 👉 https://app.alarapp.com 👈 It's free, simple and effective.