Costing: Cost Leadership or Differentiation?
Mark Lemuel M
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It contrasts the strategy of becoming the lowest-cost producer in an industry to attract price-sensitive customers versus differentiating products or services to offer unique value and justify a premium price. which will win in the long run?
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Hannah Grace Sullivan@hannahgracesullivan
I think cost leadership is more sustainable in the long run. Differentiation can be powerful but is harder to maintain as competitors catch up. Focusing relentlessly on efficiency and low costs builds more lasting advantages. Just my 2 cents though, curious what others think!
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