Cookie loss = Customer loss 🍪
Tasbin Tasfia
14 replies
Hi! I really wanna know how you guys are currently managing customer retention? With Apple’s cookie blocking policy coming, have you prepared anything?
Replies
Rubaiyat@rubaiyat_farhan
Marktag
These affects the entire ad eco-system, whether you’re running ads with a 100$ budget or 1 Mil. The core focus should be building out more and more solutions with first party data from attribution to visitor identification, solutions like HighTouch, Markopolo, 6sense would definitely help!
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Marktag
We've cracked the problem with our all in one server side pixel for cookieless era! 🍪 https://www.producthunt.com/post...
All I know that I never received any cookie no matter how many times I accepted the deal. Where are my cookies?
Scade.pro
Not only Apple, Google is planning to block third-party cookies in Chrome as well by the end of 2024
Can't say anything useful yet, so I'm here to read
As a marketer, I feel lost without it! How am I going to understand my customer's online behaviour now? In saying that, we have been warned (google) for over a year. As to how to prepare for it, I haven't seen anything concrete where I think it's amazing unfortunately... though there a lot of people trying which gives me hope!
Marktag
As a user, I bloody hate cookies. As a business owner who wants that info from my users... I still hate cookies. What would you recommend to have in place with this change?
Marktag
@jordan_from_lvh Yeah! We really need something which is gonna keep customer privacy and still keep our businesses on track. In fact, sometimes I wonder why I’m even seeing some ads. Where I’m not even their customer. lol
