Content distribution & demand gen
Waqar Wasti
9 replies
Content has always played a huge role in generating users for new products - however it is a long tail strategy that takes time
I'd be curious to know how you've accelerated the process
Waq
Replies
Fabian Maume@fabian_maume
Warmup Inbox
Content distribution is the key.
I'm personally using Missinglettr to boost my content reach; https://fabian-maume.medium.com/...
I'm also using Quora to repurose my content using the AI tool from QApop.
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The Tech Stack For Fundraising Founders
@fabian_maume Have created a lot of different channels ie linkedin, twitter, quora, reddit or do you focus on a select few ?
Warmup Inbox
In the past on a content heavy site I:
- Repurposed the content
- Developed marketing campaigns on individual pieces of content
- Worked heavily on links internally within my own site
- Identified specific longtails from forums to compete
The Tech Stack For Fundraising Founders
@maxwellcdavis Interesting, i imagine backlinks played a big part! curious your thoughts on how to identify those longtails
@waqarw Well in my case there was a forum that people went regularly to find answers - I pretty much copied what people wrote as a forum question and just made a blog post out of it. So for example this post you did would be: How to Accelerate Content Distribution and Demand Generation.
These days though there are loads of SEO tools you can use to figure out the right keywords for the title.
Repurposed the content is the key. Make big blog post and repurpose them on social media
The Tech Stack For Fundraising Founders
@gaelle_lacoste Understood! do you run a podcast too? if so, how do think about repurposing that content? ie short clips, transcripts/articles, social posts