"Competition" from low-value/low-quality mobile apps

I'm founder/CTO of Meet Kinksters (https://www.producthunt.com/upcoming/meet-kinksters), a soon-to-launch dating app aimed at the underserved market of singles who know they can't date one more vanilla person, but also want lasting relationship compatibility. Biased of course, but I think this niche has a lot of potential for growth and business profitability. One area of concern ahead of launching is the proliferation of (in my humble opinion) low-value, borderline spammy/exploitative, low-quality and rather shady looking apps that target the same keywords or market. Most all of these are "hookup" apps, so I'm not really concerned about duplication of concept. As best I can tell many of these apps are minimally-maintained by their owners or are hydra-heads of offshore app farms. How do you differentiate yourself above the baseline noise of such "competition"? I honestly don't even really see them as competitors, for lots of reasons, but there's a high potential for consumer confusion/dilution of your value prop in muddied waters.