Community Management in Social Media

How interacting with your online community will affect your social media success. Is it necessary? Yes! Not only can you connect with your customer on a more human level, but it is also a great way of building trust and brand awareness. ❣️ Let's see some reasons: Reasons Why Brands Need Community Management: 1. Build authority in their industry. 2. Connect with customers on a more human level. 3. Promote your content & reach a new audience. 4. Identify brand reputation risks at an early stage. A Workflow Someone New to Community Management Can Do: 👉 Find where your clients are most active. 👉 Use a social media tool to pull in mentions of your brand and respond to comments and DMs directly. 👉 Establish frequency to sweep social media platforms and mentions. The minimum is twice a day (morning sweep and afternoon sweep). 👉 Engage and interact with the users. 👉 Have a negative mention? Keep track of them Use something as simple as an Inbox feature in Social Media Toolkit. 3 Dos and 3 Don'ts when It Comes to Responding to Comments: DO: ✅ Be authentic and have fun! Users love to hear from brands they support. ✅ Address what the user says and match their ToV (humorous or serious). ✅ Get the facts before responding. Try to get more information from them so you can investigate with your sales and CS teams to see what happened. DON'T: ❌ Say anything offensive, discriminate, or attack the user's feelings/opinions (you might think it's funny, but they probably won't). ❌ Let your emotions show through. You may be frustrated with what a user says, but don't let this be portrayed in your reply. ❌ Be repetitive – show them that their voice is important to you, and don't copy-paste your replies. How to Use Comunity Management in Your Social Media Strategy: 🟡 Conduct audience research. Who is your audience, and what platforms are they using? 🟡 Define metrics to measure & track success – has your engagement increased? Brand mentions? 🟡 Monitoring conversations can help you tweak your social strategy to better address your audience and avoid brand reputation issues. 🟡 Use various tools to respond to DMs and comment in one place. I hope this will help you to boost your engagement with your audience.