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  2. Community-led growth is the new PLG?

Community-led growth is the new PLG?

Farokh Shahabi
4 replies
The road to achieving product-led growth is paved by the members of your community that love your product. Community is the key that makes a product successful. The first members of any community are die-hard fans of that product. Having a community is not about communication. It’s about “finding new opportunities” to make the product even better. Big corporations pay big bucks to marketing firms, focus groups, and management consulting firms to understand what’s working in their product and what’s not. You can have a much better version of that when you talk directly to your most active customers! Your community will provide feedback and perspective that’s priceless. Your community will find new ways to use your product that you couldn’t even imagine before, thus unlocking the hidden opportunities for the future of the product. The #community will help a product to “evolve” to an idea that’s bigger than the product itself. Don’t underestimate the power of crowdsourcing, it could be your biggest ally. When we started creating our community of no-code developers, we wanted people to be attracted to Formaloo and use it, but soon enough, it went bigger than that. Now no-code experts are teaching us how to make Formaloo, and other no-code tools, better just by sharing their points of view.

Replies

Cibin K S
Remotewant
I agree with your last point. The community can teach us many underlying problems in our product and what the community wants to achieve from our product. But the biggest hurdle is to build a truly aspiring community.
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Farokh Shahabi
Formaloo
@cibinks And it takes a lot of time and energy, but it's worth it.
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Federico Brath
Totally agree! Gathering your ICP in a community with your brand where they can connect and share tips strengthen your brand awareness, and makes prospects more likely to try your product. Even more important, a community enables you to co-create your product with your ICP: your prospects will tell you what their needs are and your users will send you a stream of feedback. Here's an article that I think does a great job at explaining "why" and "how" to create a community for B2B products: https://www.userled.io/blog/star...
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Farokh Shahabi
Formaloo
@fedebrath Exactly, focus on the ICP is the key that differenciate a great startup from a mediocre one
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