Common Mistakes of Product Launch
Asif Jamil
31 replies
First time launching a product on PH, so need help from the community! 🙌
What are the "Not to Do" mistakes people make while hunting?
Is there a checklist of those pointers?
Thanks in advance! 😃
Replies
Fabian Maume@fabian_maume
Mangools
You can check out my launch template
Share
Hunted Space
The most important step is to build a community around your product first. That is where true power lies :) Not much can go wrong if you have a support from community!
storly.ai
Do not spam Slack channels on launch day, create a conversation and relationship days before. I learned the hard way. Bad me.
ClassPoint
@jessiesanchez what happened? Care to share?
storly.ai
@heyjoshua I was just being a big ol' spammer. Messaging people online in the early AM without creating a relationship. This is why I mentioned to create the relationship first. We aren't bots :)
A few common ones that come to mind:
Lack of market research: You need to understand who your customer is and what they want.
Poor timing: Launching at the wrong time can kill even the best products.
Ignoring feedback: Users are your best critics. Listen to them!
Insightful pointers, @phylliscolemand 🙌
Can you elaborate on the second one, please?
Poor timing as in too early/too late in the product lifecycle?
Or do you mean the time of the day?
PH community is here to strenghten your product and not create a community so you should absolutely have a community beforehand!
not engaging with the community around prior the launch. You can't toss a product and just expect that a community will magically grow around!
True that, @krizia_silvestri
Any tips on how elaborate/far back the plan should go for engaging?
Or just the usual, regular stuff?
Launching a product at the wrong time, such as when the market is saturated or when customer demand is low, can hinder its success.
I don't have any tips to share, so best of luck for the launch!!!
A product that is overly complex or difficult to use can deter potential customers. Strive for simplicity and ease of use, ensuring that your product delivers a user-friendly experience.
FlowLayout
FlowLayout
@asifjamil Report them. So much LLM growth hackers atm. Making generic comments, having no interest in the launches / makers or PH. Just them selfs. And who ever they growth hack for.....but when you report one, 3 more will show up the next day 😂 so it's a loosing game until @rrhoover gets back from his vacation 😬
Product Hunt
Headliner
Not engaging with the community beforehand. I made so many connections in the month leading up to my launch and they really made all the difference.
NotesNudge
awesome to see you gearing up for your first launch! it's a thrilling experience. here's a handful of common mistakes to steer clear of:
1. launching too early or too late: ensure you have a solid mvp but don't wait for absolute perfection either. finding that sweet spot is key.
2. underestimating the power of a compelling story: people connect with narratives. your product's journey, your personal motivation, your vision - these are compelling hooks.
3. forgetting about timezone: product hunt resets at 12am pacific time. launching early in the day can give you an edge.
4. lack of community engagement: engage with people who comment on your post, answer questions, share insights, be appreciative of their interest.
5. not mobilizing your network: let your email list, social media followers, friends and family know about the launch. ask for their support.
6. neglecting visuals: a captivating image, video, or gif can increase clicks and piques curiosity.
7. not optimizing your landing page: ensure it's ready for the increased traffic. it should succinctly communicate the problem, solution, and call to action.
8. overpromising and underdelivering: be honest about your product's current capabilities. it's better to surprise with unexpected features than disappoint with unmet promises.
and, every launch is a learning experience. it's okay to make mistakes as long as you learn from them. good luck with your launch! 🚀