Cold Mailing in 2024: Keep or Cut?

Question

After some work, my colleague and I are almost ready to reveal the MVP of a tool we’ve been building. However, we’re at a crossroads regarding our next steps. We’ve explored several options to gain traction but aren’t entirely sure which path to take. Cold mailing has come up as a potential strategy, but we’re wondering if it’s still effective today.

I’d love to hear any insights or experiences from others who’ve been in a similar position - what worked best for you after launching your MVP?

Dedew · Accepted Answer

Keep! Cold mailing still works if it's personalized and value-driven. In 2024, it's all about quality over quantity. Target the right people, offer real value, and don't sound robotic—make it human!

Answer

For sure keep it but with more personalization and targeted

Simonas Kauzonas · Answer

Keep, but be super targeted and personalized. Focus on value and solving problems, not just pitching.

Answer

I think cold mailing can still be effective if done right

Abel Lopez · Answer

@emilygracethompson Thank you for the thoughtful advice! Honestly, we were leaning toward not doing cold mailing at all, but after hearing your insights, we’re definitely planning to give it a go and prioritize quality over quantity. Thanks for sharing your experience!

Abel Lopez · Answer

@dedew16 We definitely will! Thanks for your insight!!!

Abel Lopez · Answer

@simonas_kauzonas Thank you so much for the advice! We’re definitely going to take your advice and aiming to focus on the value we bring rather than just sending out generic pitches. Appreciate your insight!

Emin Araki · Answer

Interesting that most people want to "keep" cold mailing. In my opinion, cold mailing is becoming less effective from time to time.

People get too many unwanted emails and usually ignore or delete them without reading. Spam filters are better now and might send these emails to spam folders. Also, people worry more about privacy and scams, so they're cautious with unknown senders.

Modern marketing focuses on personal connections through social media, content marketing, and targeted ads. These methods are more engaging and effective.

So, continuing to invest in cold mailing might not be the best use of resources, if you ask me. It's better to focus on marketing strategies that match what people prefer today.

But I am open to hear other thoughts on this.

Emily Grace Thompson · Answer

Definitely keep cold mailing, but be laser-focused. Find prospects that are the absolute best fit for your product/service. Then take the time to craft highly personalized emails that show you understand their specific pain points and goals. Provide them real value upfront in the email itself. Aim for quality outreach over quantity. It takes more effort but response rates will be way higher.

Natalia Toth · Answer

I think (and my team thinks) that cold emailing is almost totally outdated!

Ulrica Storset · Answer

Agree @simonas_kauzonas personalization is key!

We are launching solarplexus.ai next week to help companies personalize their MarCom assets to their targetgroups and personas if you want to check it out.

Abel Lopez · Answer

@eminaraki Thanks for sharing your perspective! i think you’re right, email inboxes these days can feel like a minefield of spam filters and unread messages (cold mailing might just be the modern-day equivalent of yelling into the void).

But seriously, you bring up some great points about shifting to more personal connections. We were actually thinking about cutting cold mailing for also these reasons, so it’s really helpful to hear this side of things and that we were not completely wrong.

That said, I love seeing all the different perspectives on this. Maybe we’ll find a way to balance both approaches or adapt cold mailing to fit the times. Who knows, maybe it’ll make a comeback like vinyl records! Thanks again for the thoughtful input, it’s definitely given us a lot to think about!

William Joseph Parker · Answer

Keep cold mailing strategic and hyper-personalized in 2024. Research every prospect to understand their needs and pain points. Craft a compelling hook that demonstrates how you can uniquely solve their problem. Keep it short, provide value without expecting anything, and track opens/clicks to optimize. But def still effective if done thoughtfully!

Ulrica Storset · Answer

So many comments about personalization in the thread, I want to jump in.

I agree personalization is key and the future within marketing & communication.

We are launching Solarplexus.ai - SaaS for personalizing MarCom assets towards targetgroups and personas - here on Product Hunt next week, if you want to check it out.

Ulrica Storset · Answer

I am with you @emilygracethompson, Personalization is the key!

We are launching solarplexus.ai next week to help companies personalize their MarCom assets to their targetgroups and personas if you want to check it out.

Cold Mailing in 2024: Keep or Cut?

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