Can you share some tips to increase Sign Up to Paid conversion?

Question

I am struggling to convert signups to paid. Even though my sign up is growing day-by-day, I don't see the same happening on the ARR side.

Any suggestion helps.

Thanks in advance.

phprunner · Accepted Answer

It is hard to tell without details but there are a few rules of thumb.

1. Your free plan is too generous

2. Your marketing attracts the wrong crowd that is not willing  to pay

3. Users do not find enough value in your service to open their wallets

Answer

There are several strategies you can use to increase the conversion rate of free users to paid users:

Make it easy for users to upgrade: Make sure that the process of upgrading to a paid account is simple and straightforward. This can involve providing clear and prominent calls to action, and making it easy for users to understand the benefits of upgrading.

Offer a free trial: Providing a free trial of your paid service can be a great way to give users a taste of the benefits of a paid account and encourage them to upgrade.

Highlight the value of your paid service: Make sure that users understand the value that your paid service provides. This can involve highlighting the features or benefits that are only available to paid users, or demonstrating the tangible benefits of using your service (e.g., increased productivity, cost savings, etc.).

Use social proof: Showing users that other people are using and enjoying your paid service can be a powerful way to convince them to upgrade. This can involve displaying customer testimonials or using social media to showcase the success of your paid users.

Offer limited-time promotions: Offering promotions or discounts on your paid service can be a great way to encourage users to upgrade.

Make it easy to cancel: While it's important to encourage users to upgrade, it's also important to make it easy for them to cancel if they decide not to continue with a paid account. This can help build trust and improve the overall user experience.

Overall, the key is to provide value to your users and make it clear how upgrading to a paid account can benefit them.

Aaron Jackson · Answer

Improve the conversion rate of user payment, mainly through activities and preferential incentives in APP applications.

Manoj Radhakrishnan · Answer

@manab_boruah  Okay. You need to address a core pain point which really delivers value to the person.

And ensure that only that value added service is put behind a paywall.

And ensure that you are well differentiated from competition on that value added service.

Manoj Radhakrishnan · Answer

You might need to review what goes into the paid plan, how much it is priced, and what your competition offers.

1. Understand the market and competition - who is the user, is he the one who needs to pay, does he have the capability to pay, why should he pay, why should he pay your product and not competitor product

2. Spot those sticky features and try limiting it or adding a price tag to it.

3. If there are any convenience aspects which your users are looking for, you might have to rethink the monetization strategy - like professional support, management feature, team collaboration features etc., try to leverage those..

Answer

Maybe try to narrow down your target consumers, some traffic you brought may not be helpful for your product's income.

Manab Boruah · Answer

@sergey_kornilov1 thanks for your suggestions. Will surely look into the metrics you suggested. Cheers!

Manab Boruah · Answer

@aaron_jacksonyy thanks for sharing. This is helpful feedback.

Manab Boruah · Answer

@manoj_radhakrishnan1 thanks for sharing these. While I have acted on some of these pointers, I really need to think about "is he the one who needs to pay".

But how do I get the person who will pay?

Answer

@manoj_radhakrishnan1 👍

Manab Boruah · Answer

@johnbell123 that surely makes sense.

Manab Boruah · Answer

@bill_domingo thanks for sharing this. Making it easy to cancel, is definitely I'll use.

Can you share some tips to increase Sign Up to Paid conversion?

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