Can you share a marketing campaign that has inspired you lately?

Absolutely! One marketing campaign that recently inspired me is Duolingo’s playful and witty approach on TikTok. They’ve taken what could be a straightforward “learn languages” message and turned it into an entertainment powerhouse. Here’s why it stood out: 1. Brand personality on steroids They’ve personified their green owl mascot as a chaotic, slightly unhinged character. This makes the brand approachable and hilariously relatable, turning something as mundane as language learning into a cultural phenomenon. 2. Platform-native content Duolingo isn’t just repurposing ads—they’ve mastered TikTok’s trends, humor, and memes. For example, their use of trending audio paired with the owl’s antics keeps their content fresh and shareable. They’re not just on TikTok; they’re part of it. 3. Engaging with the audience Their comment section is a goldmine. They actively respond to users with wit, even creating content inspired by fan interactions. This back-and-forth builds a strong community vibe. 4. Unexpected moments of relatability They subtly weave product messaging into their fun content. You’ll laugh at the owl’s antics, and then—oh hey—you’re reminded you should probably log back into your Duolingo app. It’s genius. This campaign inspired me because it’s a reminder that marketing doesn’t always have to be serious or overly polished. It’s about knowing your audience and meeting them where they are—with humor, personality, and genuine connection. At pdf to pdf.ai, it’s encouraged me to think about how we can take a more creative, engaging approach to our own marketing. Maybe an “AI superhero” mascot? Who knows! What’s a campaign you’ve found inspiring recently?

I think Wordware's viral marketing strategy for Twitter is incredibly impressive, which led to a rapid surge in traffic within a short period.