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  2. Can you share a campaign where data analytics played a...

Can you share a campaign where data analytics played a crucial role in decision-making?

Nursu Karaçoban
4 replies

Replies

Iqra Arif
Certainly! In a marketing campaign, data analytics revealed customer preferences, leading to targeted promotions. This resulted in a significant increase in engagement and higher conversion rates, demonstrating the crucial role of data in decision-making.
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Vincent Xu
AI Researcher
AI Researcher
Certainly, Nursu! In a recent marketing campaign, we utilized data analytics to segment our audience and personalize messaging, which resulted in a 30% increase in engagement and a significant uptick in conversion rates, clearly demonstrating the power of data-driven decision-making.
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Deniz Savkay
Yes!! In the early days of our product, we realized that although we are giving 300 monthly credits to our users, they most of them use only 100 of them and the average credit use was also around 100 credits. We also analyzed in which ways those credits were used, and found most use cases are not spam-mish. Then, we decided to increase the credits we offer from 300 to 500. Although it boosted our sales, the average credit use still remained around 100 credit, which resulted in more revenue for our company while maintaining high customer satisfaction. But even apart from this case, decisions should always be data driven
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