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    Can we consider digital credentials as a product marketing tool?

    Achindh M S
    3 replies
    Issuing certificates and membership badges after webinar's help to re-engage participants. Also sharable feature and branding space with credential tools like certifyme helps to boost online presence. So can we consider it as an effective marketing tool?

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    Fabian Maume
    Warmup Inbox
    Warmup Inbox
    Yes. I think it has a lot of potential. You can leverage the open badge framework : https://openbadges.org/
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    From a marketing perspective, the purpose of positioning digital credentials as a product marketing tool is to provide business value for the customers of an organization — be that a company, community or even a team comprised of IT consultants. In addition, it helps to establish credibility and enhance reputation among peers and business prospects.
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    Scott Chen
    The idea sometimes seems like a relic in this day of rapid digital innovation. Actually, it's simply changing form; it hasn't disappeared. Creating a sense of familiarity and personalisation is still essential to providing standout consumer experiences. With 1:1 messaging solutions like WhatsApp, marketers can now execute it at scale. If you're seeking a comprehensive WhatsApp marketing tool for your company, SocialEpoch would be the best choice. You have all you need to market your company on WhatsApp thanks to features like its close interaction with Shopify, multichannel chat widget, and shared inbox. On the other hand, SocialEpoch would be an excellent alternative with its anti-blocking technology if you're only interested in bulk WhatsApp messaging for your business and don't need (or want to pay for) additional capabilities. Whatever programme you ultimately decide to use, make sure to constantly abide by WhatsApp broadcast best practices to prevent being blocked and having your messages marked as spam by your subscribers. After all, you wouldn't want to alienate customers by merely attempting it.
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