Can social media marketing really help my business?

I think it gives you the head start that you will not normally find, and getting the first visitors is really challenging. So, if you can capitalize this, you'll have a lasting benefit. What I mean by that is, social media will get you the visitors, then it's your job to keep them engage. You need to give them valuable content/resource so they find it helpful. That's how you grow the business.

It can help you business get discovered and reach a new audience. Right now, its most popular and cost effective way to increase your brand awareness and generate leads.

It can increase the visibility of your business.