Calling all Marketing Folk 📣 What is one thing that you wish you knew from the start?

This is such a great insight, Joel! If I could tell my past self one thing, it would be: "Don’t chase perfection, chase connection." Early in my marketing journey, I spent way too much time obsessing over creating the "perfect" campaign—flawless copy, immaculate designs, and ideal timing. But what really drives results is authenticity and understanding your audience deeply. Some of the most successful campaigns come from testing bold ideas, iterating quickly, and being okay with not having everything figured out upfront. Every campaign is an opportunity to learn, refine, and grow. The more you embrace experimentation and focus on building relationships with your audience, the more meaningful and impactful your marketing will be.

Great insight, Joel! For me, I wish I knew how important audience feedback is from day one. I used to think the perfect campaign was created in isolation, but the real magic happens when you actively listen to your audience and adapt.