Brandity.ai is launching tomorrow! - Are you using consistent Brand Identities ?

Hey dear PH community :) I am launching tomorrow with brandity.ai an AI that creates your Brand identity and acts as a stock photo generator. Teaser Video: https://youtu.be/xLRCpKhEXQY Which brings me to my question: At which point in your building/scaling process do you consider a brand identity a necessary good to increase conversion ? Do you consider brand identity from the start or are you searching for Product-Market Fit first and after building initial tracktion care about BI ? Any thoughts are highly value :)