BoFu And MoFu SaaS Content Writing for Higher Conversion.

I am a SaaS content writer and I write listicle, comparative, and alternative long-form articles targeting BoFu and MoFu keywords which are high buyer intent keywords. These keywords target readers who do not need educational content(ToFu) like Why and How To Hence the conversion rate is higher than ToFu keywords articles. What I do is learn the pain points of the customers, research keywords, interview SMEs, and craft articles providing solutions to those pain points. BoFu (Decision) Let's say there is a marketing manager looking for WhatsApp marketing solutions. He already knows the importance of marketing through WhatsApp, He is only searching for various options out there that can particularly solve his specific need. He has a website through which people order products, Now people should be able to get payment confirmation, order confirmation notifications, shipping status, periodical marketing promotions, and an Interactive chatbot for collecting addresses, payment, to track shipment,etc. As a marketing manager what are probable keywords he will be typing in search engine They will be comparative, alternative (since he is a Marketing manager he already knows some popular options and he will be finding solutions comparative to them ). Top WATI alternatives WATI vs Twilio WATI Pros vs. cons Benchmarks WATI Reviews WATI Ratings WATI Pricing The plus point of targeting BoFu early in the content strategy is that they help funnel in the traffic that is mostly interested in buying and is already educated from other sources. Here is an article that I wrote for BoFu Keywords Best Buffer Alternatives For 2023 (https://www.coxpost.com/blog/post_details/best-buffer-alternatives-for-2023/2) If we do not have enough BoFu keywords we move on to MoFu keywords. MoFu (Consideration) MoFU keywords are more about consideration, as people are looking for options out there. The person will be researching for products using the keywords Best, List of List of Whatsapp Marketing Software. Best WhatsApp plugins for eCommerce (woo-commerce, Magento, etc). List of Bulk WhatsApp Message Senders. Best Nocode WhatsApp Chatbot Builders.