Best strategies for driving growth on a new consumer app with limited resources? 🚀

Question

I'm working on "Chill," a consumer social app that enables users to share their favorite music, discuss tracks in comments, and connect with like-minded music lovers. I've just released a new version of Chill, which is now available on app stores (check it out at https://joinchill.app/) 🌈

I'm planning to launch TikTok campaigns and leverage social networks to overcome the cold start problem, but I'd love to hear your thoughts on the most effective strategies to drive growth and confirm the product-market fit with limited resources. Any tips or success stories from your experiences would be greatly appreciated! 🙏

Thanks in advance for your insights!

Tej Garikapati · Accepted Answer

Would definitely recommend tiktok as well. Post the content across tiktok, instagram reels.

Make posts on trending songs.

Get initial customers, launch a referral program and have a great email marketing sequence set up.

I don't know if you are planning on this, but try and allow users to share their profile/fav songa etc on other sites with a custom message.

Once some money kicks in, try spotify ads, yt ads and fb ads.

yt ads are expensive but they have a great roi.

Of all the things, the best way to grow initial customers is a great email sequence with a referral/wait list program followed by cold dms/ cold emails.

All the best👍

Richard Gao · Answer

I'd say the most important one is likely to create a community yourself. Take a look at our evoke-app.com discord community

Best strategies for driving growth on a new consumer app with limited resources? 🚀

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