best copywriting hack nobody tells you:

Here's the best copywriting hack nobody tells you: Ready? Write something that makes you uncomfortable. That’s it. That uncomfortable edge is where your real voice lives. Because safe writing is boring. But risky, raw, “oh sh*t, did I just say that?” writing gets people to stop and notice. That goes for emails, SMS, or even your store’s product descriptions. Nobody wants polished marketing speak. They want to hear from a real person.