Benefits that Product Hunt can bring you (results of yesterday's survey) + something on the top
Business Marketing with Nika
17 replies
Yesterday I asked: Has Product Hunt brought you any of these benefits?
You could choose from a few options specified in the comment section.
📊Here are the findings:
4% – Paid customers
0% – Investors
0% – VC funds
67% – Increased visibility/Significant traffic
4% – The combination of mentioned above
8% – Other benefits
17% – None of mentioned
When you reported increased visibility, you mentioned such numbers as:
– 15-20% increase in visits/day or
– 100 users in 2 days etc.
BUT...
You can benefit from being there and launching there in many other ways:
👩💻 You can get free access to software to prob it (and many of them are really solid).
👥 You can become a part of many communities where valuable info is shared (on Discord, Slack, WA).
🎊 You can be invited to events thanks to exposure where you meet great people in-person (face-to-face) – possible partners for collaboration.
Thanks for participating in the discussion. 🙂
(Participated 20 people in a poll as 1 vote = 4%) + comments
The survey I mentioned above:
https://www.producthunt.com/discussions/has-product-hunt-brought-you-any-of-these-benefits-survey
Replies
Kate Ramakaieva@kate_ramakaieva
FuseBase /formerly Nimbus/
Hmmm interesting, I know founders that got press coverage and investors interest, I guess they are just don't have time to be active on PH and share their success 😎
Share
It's interesting that the traffic doesn't convert to paid traffic for launches. What would you say is the cause?
Zappi Ad Predictor
We found that the SEO impact extends for a long time after launch 🙂
I have the following experiences to share:
1. The role of brand endorsement is greater than the number of users acquired, that is, you need to get the rank #1 on its daily/weekly/monthly list, get the medal, and then carry out secondary dissemination (such as PR, website, other social media)
2. The number of users acquired doesn‘t bring too much sales, and it will not bring sustained popularity after the release cycle.
Awesome data! :)
How can I feel my document complete?
Interesting, but did the increased visibility/significant traffic result in more customers?
@busmark_w_nika I've definitely heard anecdotally it can, of course it will depend a lot on the pmf for the ph community. Numerous times I've thought an excellent idea would be to make your target customer a PH user and build something directly for them, then launch on product hunt!
@busmark_w_nika no I didn't explain it very well actually. I meant, any product that appeals to product hunt users would be very likely to do well on product hunt. So if the goal is to make a successful product, one way to go about that would be to make a tool that directly appeals to product hunt users. What do all product hunt users have in common? They use product hunt! So, I don't know, an ai app that turns product hunt launches into podcast episodes, or a tool that enhances the product hunt experience somehow. Not something I'm seriously planning, but I really do think launching a product directly related to product hunt on product hunt could give good odds of getting a lot of upvotes! Your point is completely valid as well of course, that's very much what I'd like to do.
Seems like increased visibility really is the leading benefit here 🤔 We are launching soon, so we'll test it for our product too!
Motiff
The survey results clearly highlight the immense value Product Hunt offers in terms of visibility and engagement for new products. Nika's insights on leveraging this platform for business marketing are incredibly actionable and relevant.
@busmark_w_nika can you share links to any communities related to Marketing?
This is great data collected. @jgani I wonder if you could incorporate launch upvotes-conversion metrics into upper hunt? i'd be curious about which niches do the best on this platform. i'd imagine B2B might perform better, given there are many business owners looking for solutions/tools to improve revenue / product, but just a hypothesis 🤔
@jgani @busmark_w_nika "somebody who has 20 followers" lol are you calling me out 😭?
yeah I agree. I was more so wondering about launch metrics. i would guess a "SaaS lead generation tool" might do better on this platform than a "manage your garden app" because there are more SaaS founders here. but what do you think?