Asking for support on launch day is killing your chances of going #1!

Luka Vasic
21 replies
Time and time again I get messages from fellow makers asking for support on their launch day. That's no way to get support. I might be busy, on vacation, or just don't appreciate these kinds of messages. Even worse, connect with me on LinkedIn with a "Support my launch!" message. I'm all up for supporting fellow makers, but you need to prepare your network and audience days, even weeks before the launch. Nobody wants to feel like a bot that you can ping and they will upvote you. Here's my advice: 👇 - Connect with PH members weeks in advance - Start conversations with them, here are a few questions: "What's your team currently working on?" "Are you planning any PH launch soon?" "What's your experience with launches?" - Talk with them a bit, get to know them, build trust - A few days before the launch ping that you are launching soon - On launch day just remind them to support you It's easy, but most people ignore trust-building and go the spam route. It may work once, but relationships are worth more than simple upvotes.

Replies

Raj Lal
good points
Richa Sharma
Hey @luka_vasic LeadDeltawas amazing with the PH launch in 2022. Would highly appreciate it if you could share more such best practices for those who are launching soon or planning a PH launch. Like I am launching soon, and any last-minute tips will be super helpful!
Luka Vasic
@richa_sharma07 I can post more about my and my team's experiences in the discussion board. Just ask away, if I have a tip I can share.
Richa Sharma
@luka_vasic We're launching tomorrow. Anything you did one day before the launch or on the launch day that made LeadDelta stand out?
Luka Vasic
@richa_sharma07 Day before, we made a timeline of the whole day. What's happening at which hour and who is responsible? We prepared everything before the launch and I mean everything because there will be problems it's inevitable, but you need to minimize them. On launch day, we were monitoring the placements for irregularities as there were products using bots to go #1 so we had to report them. Besides this, we started using the network of our investors, their founder portfolio...
Richa Sharma
@luka_vasic This is amazing! Can't thank you enough!!! One more doubt though :) How do you identify the bots?
Luka Vasic
@richa_sharma07 Regularly check how the voting is going; you can spot it if the number of upvotes suddenly changes + you can check every product's launch graph for spikes. It might be botting, but it might also be a newsletter wave. I know PH updated its algorithm to spot these irregularities much better, but it's still imperfect.
Eden
Love that! People are getting too aggressive with cold calls (especially with the help of AI). It's refreshing just to know that an actual human is talking with you and interested in what you're doing
Benjamin Boman
Indeed, nobody wants to be a number. It it's not that nice when people don't actually want to engage back or support in return. Such a missed opportunity to network!
Luka Vasic
@benjaminboman Don't get me started on that. I'm always happy to support and I have 150+ PH makers in my LinkedIn network, but there are those people that connect, get your upvote, and remove you from their network. Like ok my man, congrats you got my upvote once and never again.
Benjamin Boman
@luka_vasic 100%. it really makes me question what goes through the minds of the people who do that. As in, how do they feel that that is acceptable to do?
Luka Vasic
@benjaminboman I get them. They want to go #1 by any means possible, and in the situation where you have one day to shine you don't have the time to have proper conversations, but people that just want a vote and nothing more are simpleminded without long-term thinking.
Totally agree with this - and sadly it's becoming more of a trend too
Luka Vasic
@maxwellcdavis Yea, I've been receiving these kinds of messages more and more in the past 2-3 months. Although I can't blame them that much, it's a new trend and I did it too, but building relationships is definitely the way to go.
Kevin Lu
Hey @luka_vasic RIGHT ON THE POINT! Agree with you!
Navin Peiris
Great pointers, thanks for sharing!
Jocelyn To
Great point! Totally agree that relationships are worth more than simple upvotes.
Reha Santiago
so true, even I hate it when people keep texting me on LinkedIn and Twitter. I know it's a bot, maybe add a personal touch, a personalized message.
Luka Vasic
@reha_santiago It's ok to send automated messages, I do it too. Nobody has time to manually message 100+ people while the launch is happening. But personalizing them before automation is key and notifying them that you will launch. They will expect your message to be automated, but they know you and that you need their help.