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  1. Discussions
  2. Artificial Intelligence or Content Marketer?

Artificial Intelligence or Content Marketer?

Ebru Şevik
8 replies
Do you think AI should be used to create content? Can AI create content like content marketers and automate these marketing processes?

Replies

Recep Göçmen
AI can create content and automate marketing processes, which can save time and handle lots of work. However, AI-generated content may lack human creativity and understanding. Authenticity and ethics are important to consider.
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Yiğit Doğanay
I think AI and marketers should work in harmony. Marketers set the tone for the entirety of content. AI is utilized to enhance creativity throughout the phases. Whether it's writing, visualizing, or any other phase, AI powers can be used.
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I think it is very close that LLMs can replace most content writers, especially with web content access. AI is much cheaper than content creators as well. Maybe editors and copywriters can be helpful to improve AI-generated content.
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Buse Kara
At first, everyone thought that AI would replace content marketers, but AI detectors are increasing and original content is becoming more important.
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Ebru Şevik
@yampolskymax I think that artificial intelligence is a great convenience and should definitely be used, at least at certain points. I was wondering if you had any negative experience with it. If so, I'd love to hear about this case.
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Max Yamp
@ebru_sevik the main problem is that all the algorithms can tell when content has been generated by AI, and you get deranked for it. Especially text. It's not quite perfect yet.
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