Are there specific keywords or hashtags that can help increase visibility?

it really depends on your niche or audience

For sure, using relevant hashtags your audience follows can help boost reach. Think about what your users are searching for - stuff like #productivitytips, #saashacks, #bootstrapfounder might work well if you're targeting startup/tech folks. The more specific to your niche, the better. Experiment and see what gets you the most traction!

I think in general there are no hashtags that guarantee more visibility, as hashtags change from platform to platform and from day to day. What I learned from my previous marketing journey: - Use 5 - 10 hashtags per post. - Don't just focus on the biggest hashtags, as you will not be able to expand your reach in the huge amount of posts (when you type them in, you will see on Instagram for example, how many used it). Rather try to find some smaller hashtags, that will deliver you traffic. - Use hashtag research tools to find the right hashtags to target. My favourite tool for this is from Sistrix (https://app.sistrix.com/de/insta...), but there are many tools out there that have the same functionality.