Are Reels better or Tiktok videos to promote your brand?

I think depends on your brand and target audience

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I think Reels is a quite new feature and can give you more organic reach

Post 20 on each and decide. It takes work and they’re both viable for organic reach.

Reels are better in terms of the quality of videos. It gives a more professional look. If you've got the skills and proper editing software, you can produce some quality video content. But Reels are restricted in terms of the platform they can use (Instagram). Tiktok videos can be posted on multiple platforms. So if you want to create something shareable on platforms like Facebook and Twitter, you can use Tiktok.

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