Any podcast marketers and promoters here - what tools do you use?

Diksha Patro B
6 replies

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Md. Shajed E Islam
Here are some top tools that podcast marketers and promoters frequently use: Social Media Schedulers (e.g., Buffer, Hootsuite): These are essential for planning and executing a social media strategy, allowing you to schedule posts across platforms to promote your podcast episodes. Email Marketing Software (e.g., Mailchimp): Building an email list and engaging with your audience through newsletters can be a potent way to retain and grow your listener base. Podcast Hosting Platforms (e.g., Anchor, Podbean): These not only host your podcast but also provide promotional tools and integrations with major podcast directories like Apple Podcasts and Spotify. SEO Tools for Podcasts (e.g., Ahrefs, Semrush): To enhance the discoverability of your podcast through search engines, using SEO tools to research keywords and optimize your content is crucial. Analytics Platforms (e.g., Google Analytics): Understanding your audience and performance with analytics platforms helps in refining your marketing strategies. Audio Promo Clip Creators (e.g., Headliner, Audiogram): These tools allow you to create shareable audio snippets or visual soundbites of your podcast to entice new listeners on social media. Collaboration Networks (e.g., MatchMaker.fm, PodcastGuests.com): Connecting with other podcasters for guest exchanges or finding guests for your show can cross-promote to different audiences. Advertising Networks (e.g., AdvertiseCast, Midroll): For monetization and promotion, these networks can match your podcast with advertisers to reach a broader audience. Community Platforms (e.g., Reddit, Quora): Engaging in podcasting communities can help you gain insights from other podcasters and promote your show to interested listeners.
Michel Gagnon
I use Descript. Since they acquired Squadcast, they offer the whole deal. Recording, editing, mastering, repurposing, publishing. I'm a big fan. https://stunandawe.buzzsprout.com/
Mansi Trivedi
I don't know much but there are platforms where you can register to find more guests for your podcasts. Maybe that can help???
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Lukas Rüger
Since a few months I use Opus, it's a perfect AI tool to cut some highlights from your podcast and publish them on tiktok or YT shorts. By the way, we launched today (not with Opus, but another tool). I would appreciate your support :)
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Oisin O'Reilly
Tools like Headliner or Canva for creating engaging visual content, and social media scheduling tools like Buffer or Hootsuite can assist in promoting your podcast effectively across different platforms.
Sofiane
We are launching Botcast AI (https://www.botcastai.com) to help podcasters turn their entire catalog into interactive Q&As with their audience to boost engagement and monetization. You can try Botcast AI for free here: https://podcastchatbotgenerator.com