Any advice on smart marketing streams for a bootstrapped startup in the SAAS Product vertical?
Swarna Hebbar
5 replies
Frugality is key here but balancing it out with smart spending!
Replies
Adeeb Malik@adeeb_malik
Launching soon!
We're bootstrapped as well. Here are a few things to try:
Hard Work (have to do)
- A cool website
- Landing pages (of all sorts)
- Create an SEO strategy
- Create content (for traffic)
- Create content (for UX and support like guides, documentation, etc.)
- Start building community early on
Leverage (this is where smart comes in)
- Talk about your product in all spaces (Quora, Reddit, PH, etc.) where competitors are mentioned. A great way to get users who do not like the competitor and are looking for an alternative
- Get associated with a faceless YT/TikTok channel. Cheap + instant audience flow!
- Jump on FB groups, PH, etc. No need to launch to talk about the product. Who's stopping you?
- Put out PR posts, guest posts, etc.
Let me know if these make sense!
Share
Launching soon!
Following this thread!
Launching soon!
When it comes to marketing on a shoestring budget for your SAAS startup, think of it as doing the Kessel Run in less than twelve parsecs – swift, strategic, and a bit of a thrill! How about harnessing the force of social media, leveraging SEO like a Jedi, and maybe throwing in some guerrilla marketing tactics for that extra oomph? May the ROI be with you!
Maybe start with some low-cost content marketing like blogging, guest posting, and SEO to build organic traffic. Paid ads on social media can also work well if you target the right keywords and audiences. Focus on highlighting your unique value prop. And def consider experimenting with AI tools like GPT to help generate and refine content to keep costs down. The key is to test different channels, see what gets traction, and then double down on what works while staying lean. Wishing you all the best with the launch! 🚀