An interesting pattern...

I think you are right, Charisma is a really important thing. And it's hard to make this happen if you do not have a person to attach this to. Also if a person has a strong willpower, it will always make more impact on people. Especially, when people start to preach a brand almost like a cult! It might also be because we are hardwired to belief in something more, like a religious believe about something. The following article talks about the debate if we have a part in the brain that makes us more prone to believe in something more powerful (religious wise) https://www.psychiatrictimes.com... Here's a TL;DR if the article is too long/complex : Neurotheologians argue that the human brain is predisposed to believe in God and that there are specific neural structures associated with religious belief. Some say that the limbic system is the biological center for this belief and contains "God neurons" and "God neurotransmitters." However, critics argue that there is no evidence to support these claims. Behavioral geneticist Dean Hamer suggests that spirituality is rooted in genes and that certain genetic variants may influence a person's capacity for spirituality. However, this theory is also met with skepticism and it is unclear how the brain produces religious belief. Overall, the relationship between the brain and religious belief is still a topic of much debate in the field of neurotheology. In the end, I think it's like when we were at school, we follow leader, because it's hard to make choices, and following someone makes less guilty if we don't make choice that are hard to make. ;)