An animation sharing tool for social media

I'd like to ask social media marketers about different viral marketing tools being used today. I'm trying to find new ways to use my animation tool, and one idea I've had is related to social media. It goes like this: Assumptions: People like gifs/videos. People like customization options. People like to share. Example: 1) Flower shop has a social media account 2) Flower shop (or agency) creates a flower animation template with their branding 3) Flower shop posts link on their social media account 4) Followers use the animation template to create personalized gifs/videos (ex: "Happy Birthday Mary") 5) Followers share their gifs/videos. Result: The gifs/videos that are shared are personalized to each individual follower but contain the flower shops brand and message. The resulting animation can of course include QR codes, coupons, etc. Thoughts?