AI: A Tool for Growth or a Race for Hype?

Why is everyone talking about AI these days? It seems like every company is eager to adopt artificial intelligence, whether for process automation, data analysis, or enhancing user experience. But is this truly driven by real business needs? Or is it simply a strategy to grab investors’ attention and follow the trend? On one hand, AI promises greater efficiency, cost reduction, and new growth opportunities. On the other, its implementation often appears to be a marketing tactic without substantial improvements to the product or profitability. What do you think: is the widespread adoption of AI a step into the future or just another hype race? Share your thoughts!