What has been your most surprisingly lucrative marketing channel or activity?

Question

Can be paid, organic, or referral. If you had used it before to less effect what do you think caused the performance to improve?

Andrey · Accepted Answer

It seems like few want to share their secrets :) But the question is good. It would be great to get some info on this.

Paul O'Brien · Answer

Organic search.   SEO if you will.  Building a solid website and creating compelling and unique content, remains the definitive answer.  Far more people trying today, and there is a lot more competition, so many won't agree because they likely had a better experience with some other channel; but at the end of the day, creating relevant content owns the one place everyone seeks answers and pays dividends over the years.

Sharanya Prasad · Answer

They say that at the beginning of your startup, do things that don't scale. The strategy that best worked for us at Socialite (socialiteweb.com/socialite-beta) is direct contact with users. We kept in touch with the  initial user base and kept getting their feedback to improve the product, eventually they have started liking the product a lot better and started advocating it to their friends. That is how our user count is currently growing. But we are still in beta and hence can afford to take this approach. Might not be practical for a much bigger company.

Varun Nair · Answer

The question depends upon who the audience is - what every strategy we initiate is respective to the relevant audience who are ready to hear.

I am not sure whether this answers your question, however, one activity like the Linkedin event page during the pandemic surprised me with 2.1k participants from around 7.3k invites.

Daniel Sperling-Horowitz · Answer

Definitely not Product Hunt! We launched today on Product Hunt, and we failed miserably... Here's our post-mortem: https://www.offermarket.us/blog/try-to-find-us-on-product-hunt

Rikki Hillenbrand · Answer

Great question @dnlbtlr 🚀 Very keen on hearing the thought of others!

I think our performance would not have been the same if we wouldn't have implemented a very personal customer feedback system, booking calls and getting organic, high-quality opinions. It is time-consuming and takes a lot of effort but has definitely paid off for us! Inline with that, network marketing (which stems from this intensive customer feedback system) has been working miracles  for us 🌟

Jacob Jacquet · Answer

Here's an article I wrote on how we've scaled virality

https://www.linkedin.com/pulse/repeated-virality-our-growth-hack-equation-jacob-jacquet/

It is interesting to see how we've been able to repeat this process many times now with great reception and completely avoid "spamming"

Virality = Offer + Information + Distribution

Andrey Drobitko · Answer

For us Tiktok is a cool free users acquisition channel. We gained more that 400K followers without marketing budget https://www.tiktok.com/@sketchar.tech

Tomek Poniatowicz · Answer

Inbound is the key!

Andrey · Answer

@anab I believe the question is about what works these days.

Ana Bibikova · Answer

I'd love to get the same insight and exited to follow the discussion.
However, wouldn't it be better to set a specific time limit? Let's say, over the last year. Or last 2 years. Or perhaps, it's only my personal perception as I'm just too long in business and has too much stories to tell:) I mean, 6 years ago organic search worked well for me, then it was email marketing, then I tried promo events quite successfully. However, I don't see it as my specific talent to invent most lucrative marketing channels, I just followed global trends, which I obviously hadn't set. If the question is not connected to a timeline we'll jut get the general listing of big trends, that's all.

Marco Edemanti · Answer

@tanya_volkova in the first day the website got like 1.3k visitors that's not bad :) the  hard part is now keep the visitor growing 🤗

Glen Egbide · Answer

I have a beautiful and inspiring opportunity to buy a company, how can i prove it's worth investing and where can i find investors. im in Geneva

Morten Jaeger · Answer

For our company, FlippedNormals, our YouTube channel has been one of the most incredible marketing channels. It's allowed us to engage directly with our audience and potential customers.
It's definitely not a viable marketing strategy for everyone. But we're in the creative sphere and it helps us create a lot of free content for our audience.
And as our reach grows there, so does the potential for more customers.
We've been at it consistently for a few years and now we output 1 video every week. It used to be 2 a week, but we don't have the time anymore.

Nishadha Silva · Answer

Our best channel is organice traffic and the second is PPC. But two suprising channels that continuous to send qualified leads is Quora and Pinterest. Pinterest is probably not for everybody, but I'm sure most buisness can benefit from Quora.

What has been your most surprisingly lucrative marketing channel or activity?

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